Why Social Media Is Good For SEO?
One extremely helpful yet underused aspect of social media marketing is the potential for increased search engine exposure. Most people do not realize it, but social media websites like Facebook, Twitter, and YouTube are a secret weapon in developing your organization’s SEO strategy. While it is true that your website and blog must be search engine optimized, good SEO practices applied to social media marketing can increase traffic to your website as well.
Some little-known facts about social media SEO:
- Twitter and Facebook profiles often appear on page one of Google results for keyword phrases contained within the profile information.
- YouTube videos with relevant keywords are now included in page one Google search results along with competing websites.
- Facebook users often search for keyword phrases using the Facebook search engine; recent status messages including those keywords appear in the search results.
It is a growing strategy to use these different social media websites to drive more traffic to user profiles and primary websites through SEO optimization of profiles and YouTube video titles. The more connections you make on social media sites, the more traffic you can drive to your official website. Search engine users often click on Twitter, Facebook, and YouTube videos related to their searches, even when they were not specifically searching for their information on these sites. Social media connects real people to the ideas they share, and will help connect more internet users to your organization.
Stay tuned for more on developing your social media campaign, and go to http://www.churchmarketing.tv for SEO lessons and resources.
